You have an established business and everything is going according to the plan. You are busy with future planning and making a strategy to take your business to the next level. Suddenly, you come to know that there is a DDoS attack on your website. You are in a state of shock and have no idea about how to react to such a situation.
Before you could do anything, your website is down and the users cannot access your website. Attackers have executed a DDoS attack by sending a barrage of traffic at the same time causing a website outage. You might be thinking what worse can happen from here. Your brand reputation takes a hit; attackers can even get access to your sensitive information and could cost your business heavily in terms of revenue.
Here are five reasons why you should consider DDoS protection seriously.
1. Website Disruption
Put yourself in the shoes of a user who wants to access a business website. After typing your website address into browser address bar, you hit enter. You are greeted with an error message saying, “The site is unavailable”. How would you feel? It will leave a bad taste in the user’s mouth and they will never come back to your website again.
If you are prepared for DDoS attacks, you can easily handle such a situation. To prevent website outage caused due to DDoS attack, you can use the content delivery network, database caching and load balancing techniques to cope with a flood of traffic coming to your website. Optimize resources to balance the load, use database caching for maintaining higher performance, and ensure scalability. The content delivery network will make sure that the end user of your website always gets the best experience.
2. Damage to Reputation
According to Warren Buffet, CEO of Berkshire and one of the greatest investor of all time, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” If you are business are doing well, competitors might get jealous and can create a vicious plot like this.
The main objective of such attacks is to get your website off the internet even it is for a few hours so it can negatively affect your brand reputation. Attackers can also go one step further and try to hack your website and leave a prominent message to defame your website. You can hire services that can protect your website from such attacks or take steps to secure it.
3. Loss of Revenue
When your website is off the internet, the number of users trying to access it will not able to get the information they are looking for or make a purchase. As a result, you not only end up losing your customers but your revenues and sales will decline. No business wants that, right. Unfortunately, very few businesses realize it let alone do something about it. This is why these DDoS are costing businesses millions of dollars. In fact, an average DDoS attack can set your business back by up to 2.5 million dollars. Yes, you read that right. That is why you need to prevent these attacks before it can wreak havoc on your business.
4. Data Breach
Most DDoS attacks are focused on sending the flood of traffic to your website and get your website off the internet but in the worst cases, it could lead to massive data breach. Hackers usually use SQL injections by incorporating the malicious code in the SQL query to hijack the database. This way they can get access to sensitive user information.
Imagine the impact a massive data breach will have on your business if the hacker publishes all the data online. Your business will get media attention for the wrong reasons and it will destroy customer trust and loyalty, which will make it tough for you to acquire new customers and retain old ones.
5. High Cost of Mitigation
Last but certainly not the least is the high cost of mitigation of DDoS attacks. Studies have shown that 49% of DDoS attacks last anywhere from 6 to 24 hours while some might last for a week. According to rough estimates, the cost can go up to $40,000 per hour to clear up the mess made by DDoS attacks. This is extremely expensive, to say the least, and even thriving small to mid-size businesses could not afford to pay that much money to mitigate the damage caused by such attacks. Despite this, very few businesses take preventive measures and fall prey to these attacks.
Why would you like to protect your website from DDoS attacks? Which reason is most important to you? Feel free to share it with us in the comments section below.