Web design is the first thing that captures user attention when they visit a website. Even if a website offers relevant and authentic information, it is the presentation aspect that first hits the eye. Layout, font-size, line-height, color, content, usability, and navigability, among other things, are instrumental in drawing and retaining user interest.
As a seasoned freelance web designer in Delhi or elsewhere in the country, you would have created some of the most stunning websites for your clients. With mobile internet now becoming popular, you’ve probably created two different versions of the website for desktop and mobile, or developed custom applications to help clients reach out to mobile users. While you may also know that adopting responsive web design could prove a cost-effective approach to building websites that function equally well across different devices, you may find it tough to convince your clients to revamp their existing websites especially if the sites still rank high and are profitable.
Here are a few pointers that you can use to explain the need for and the benefits of responsive web design to gain the confidence of your clients.
Enhanced User Experience
The prime objective of business websites and informative ones as well as to offer the best of services/information to users who visit the site. Responsive design does away with many of the common problems that arise when users try to access a traditional website from their handheld devices.
Websites designed for desktops are often slow to load, shrunken, and take time to respond to user events when accessed from mobile phones or tablets, greatly affecting user experience. With responsive design, the website is flexible, fits neatly into the display screen of any device and more importantly can feature relevant contents based on the screen size. Ease of access/use makes your client’s website more appealing encouraging customers to visit and stay on the site for longer, eventually, make transactions as well.
Cost-Effective Flexible Design
Creating a new site to fit the display and performance capacities of every handheld device that is likely to hit the markets is a costly affair. Right from the basic design to the content featured all aspects of the site need to be separately addressed.
Your client might as well invest in responsive design to develop a single website that can cater to all customers without any compromise on performance or content, irrespective of the devices they use. In fact, the site can be easily tweaked or updated to improve performance and accommodate any new device specifications as well.
Reduced Maintenance Overhead
Apart from creating separate websites for mobile and desktop consumption, you are also required to actively maintain these sites to ensure that they effectively serve their purposes. As with additional development costs, maintenance overheads are also likely to increase for every new website you create for your client since you’ll be creating and maintaining a mobile-friendly equivalent as well. Sadly, the extra effort and money do not produce anything new!
Opting for responsive design can expand the reach of your client’s firm or business enterprise to every person who uses a handheld device to access the internet, be it a mobile phone or tablet. The sizes of display screens of handheld devices are different across manufacturers and still subject to changes. The fluidity of responsive sites makes them fit snugly within any screen dimensions, without any major disruptions in aesthetics, legibility, content relevance or performance. Given the latest statistics that over 60% of internet searches happen from mobile devices, it is only logical to offer the best user experience to mobile users as well.
As for expanding reach, responsive sites are typically integrated with social media and a multitude of smartphone users are active on social media!
Sustain SERP Rankings
It is a known fact that a majority of online searches happen on Google, which is continuously refining its search algorithms to display the most relevant websites on its search result pages. Google’s recent Mobile-First Indexing and Mobile Speed Update algorithm now rank websites on the content and performance of their mobile version instead of the usual desktop version.
Irrespective of whether you dynamically serve mobile-friendly content or have a dedicated website for mobile devices, your client’s website must offer the best user experience for mobile users to rank high on Google SERP. Switching to a responsive website can proactively address any future search algorithm updates by working on one copy of website source code, rather than tweak multiple versions.
In fact, you can make use of Google’s Mobile Responsive Test to test if your client’s website is mobile-friendly. Similarly
Costs Vs Benefits
It is but natural for your clients to be concerned about the costs of opting for a responsive website, but we’ve gone through quite a few valid reasons to justify the expense. Yes, responsive design is expensive as it needs to:
- make the entire site flexible to fit the display screen in different modes (Portrait and Landscape)
- keep content relevant yet not thin
- keep text legible and minimize horizontal scrolling
- space out buttons and links to facilitate user action
- size / remove images for a speedy response
There’s a lot of work involved in making the website responsive, but the benefits are indeed worth the effort and the cost. Based on responsive design, your client website is ready for handheld devices, desktops, and laptops with different display screen sizes, offering a consistent user experience irrespective of the device.
Whether you are a freelance web designer in Delhi or any other business hub, it is important that you hone your responsive design skills to stay in the game as responsive websites are the way forward. With more businesses looking to rank high on SERP, expand their customer base and enhance their service levels and quality, responsive websites are likely to improve their reach, brand appeal, and business prospects as well!