Digital marketing is a very important part of any business whether its small scale or large scale. Every company has a separate digital marketing department with experts and other useful resources. Even after spending hefty amounts in this field, only a few companies are able to build an image in the digital world.
It shows that creating and implementing digital marketing strategies is not an easy task. It requires lots of efforts and hard work of not only team members but, also the leaders. Some companies like the concept of going with the flow and they don’t even create any digital marketing strategies. But, you should know that working without a plan may prove harmful in the long term.
Hence, in today’s time creating a digital marketing strategy for your company is a basic step just like setting up a website or hiring the required personnel. You can also take the assistance of any SEO agency in Delhi for making your strategy. Now, you must have a brief glimpse to know the meaning of a digital marketing strategy.
What is a Digital Marketing Strategy?
A digital marketing strategy is a detailed plan for your future online activities. The companies hold meetings with marketing personnel and take suggestions for planning this strategy. It is not a big or scary process but, it’s just a way of planning every step in advance. After the completion of the planning, working as per the plan and achieve the set objectives becomes much convenient.
Steps for Creating a Powerful Digital Marketing Strategy:
First of all, you need to know your exact goals which you wish to achieve from your digital marketing strategy. Although, the leaders know about the brand goals but, discussing and writing them down is a better idea. It also helps the team members in understanding the exact requirements of the company.
Sometimes it’s good to discuss the goals as it will lead to some new suggestions by the staff members. Sit with your team for a brainstorming session and find out the accurate goals together. Put up questions so that you can have better clarity of thoughts. Define the goals in clear crisp points at the end of the meeting.
Well, research is a major part of any strategy. Even students do research before submitting any assignment or project. So, your company shouldn’t lag behind in this part. Analyze a few aspects to clear your vision about the marketing strategy. These are:
- Company assets
You can create buyer personas to know your audience in a better way. In simple words, you have to take 2-3 people who fall in the category of your target audience. Checking their profiles to know about their interests, requirements, and tastes will help you in creating the strategy accordingly.
You should also analyze the existing company assets like social media accounts, existing posts, likes and number of followers. You should note these figures to decipher future change as well. This analysis will also be helpful in knowing areas of improvement and already achieved milestones of the company.
After analyzing all the crucial aspects comes the planning part. The results obtained from the research will assist in forming the actual plan. You will be able to identify the answers to certain questions from your analysis. Some of these questions are:
- What are the priorities and needs of your target audience?
- How can you fulfill those requirements through your strategy?
- Which channels can be useful in this process?
- How many personnel and funds are required in your plan?
- What are the set short term and long term achievements?
You should maintain a proper digital marketing calendar to note down your day wise steps, posts as well as increased likes, comments, and conversion rate. There are various online tools available which make this task easy for you. The employees can maintain all this data with the help of such tools.
You can decide the duration of plans as per your convenience. The varied types of plans are:
- Weekly plans
- Monthly plans
- Campaign plans
- Annual plans
Initially, you should go for weekly or monthly plans to check whether they are providing the desired results or not. Later on, you can go for annual plans as well.
Now it’s time to transform your plan into reality. If you didn’t leave any loopholes in the planning then, you won’t face any struggles in the execution part. Otherwise, the team would have to face surprises and sudden complications.
It’s not necessary to go with the plan every time as you can amend it according to novel situations. The team should always be ready to adapt end moment changes and experimentation creatively. You must prepare the team for the following situations:
- Some channel or tool didn’t work as you expected.
- You found a novel tool or technique which can be better for marketing.
- The company got some new goals which weren’t present at the time of planning.
- The first few steps didn’t work out in the desired way.
You should hold meetings during the execution period regularly to get the feedbacks of the strategy from your team.
Measuring the outputs of your digital marketing strategy is the last but, one of the major steps of the process. However, the process of measurement runs along with every step. Still, you need to track the overall results and compare them with earlier figures to measure the total performance of the plan.
Considering actions or efforts is not useful for measuring the digital marketing strategy. So, take the metrics and figures into account in order to trace the results. Don’t get disheartened in case some of your goals remain unachieved. It simply indicates that some of your plans were not that much effective. You can replace those plans with some new ones in the upcoming strategies.
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About the Author: Aditya is a seasoned digital marketing consultant with more than 10 years of experience in search marketing. He likes to write blogs on digital marketing, business, and finance. Driving best practices, Aditya has implemented SEO, SEM & SMO strategies at Justgoweb digital for some of the key customers across the globe.