Corporate events are considered one of the very effective marketing strategies for small businesses. The fact that the corporate events industry in the US alone is expected to grow beyond $400 million. Though participating in an event and generating ROI seems very simple for an instance, it is not. There are always tons of competitors participating with you, so you need to proactively consider your best bet. Technology especially handheld mobile devices like the iPad is a must-have during any type of event. No matter if you are in a trade show, conference, meeting or conducting a survey, iPad is an essential ingredient for any corporate gathering. Here we will discuss the advent of iPad into meetings industry and how can iPad increase audience interaction during such corporate events.

iPad is the best way to deal with “I can see presentation”:

Have you been leveraging giant LED video walls or screens for your presentation during a meeting, conference or seminar? You must have faced the situation where some of your audience would not be able to view the presentation or could not hear the sound. iPad solves all such issues by bringing the presentation screen to right in front of your employees so that they never have to face difficulty viewing screen or hearing sound. It is very easily possible with custom applications to share the same screens among many iPad devices. Doesn’t matter if you are using iPad rental services, any provider would happily install any required application prior to delivery.

iPad boosts audience interaction during the presentation:

The biggest achievement to make during any conference, seminar or presentation is to keep your audience and their attraction alive during the whole event. Many organizers hire top-class speakers for this heavy lifting. We are sharing a secret you can use to boost audience interaction event without hiring some magical speaker. And the secret is the iPad. iPad in the hands of all your attendees would enable you to instantly ask live Q/A’s. Also, being an interactive technology audience would like to interact with the iPad. Moreover, bringing the screen right in audience hands would allow them to attract with it more frequently.

Helps to conduct surveys fast:

Lead capturing is the essence of any marketing effort for a company. No matter if you are going digital with your marketing or leveraging business events, getting leads is the best way to grow your business. Conducting surveys during business events such as trade show, conference or even in location is the best way to grab a fair amount of leads to expand your reach towards potential customers. There are tons of survey-based applications available in the App Store. Rental providers also offer to equip inventory with any application as you require. iPad simply speeds up the whole scenario and makes manager able to target a large number of attendees.

Automating event processes:

Another way iPad boosts audience interaction is its ability to automate certain manual processes during an event. Take an example of attendance desk, writing the name and other information on paper may seem hectic and time-consuming to attendees. However, selecting their name from the iPad screen makes it more of a fun activity is a hectic process. Also, there is a number of other ways iPad can automate the whole event idea to skyrocket the audience’s impression of the event. There are tons of applications available in the App Store of Apple that event organizers can leverage. Moreover, audiovisual equipment rental services also offer custom and branded event application installation free of cost.

iPad fosters social sharing:

We are living in the world where everyone is connected through a single medium and that medium is the internet. We can pass information to any corner of the earth with a blink of an eye. And then there is a social world that is all about sharing good stuff with connected friends or family. It has now become some of an instinct of humans to share life happenings on social media. Guess what, the iPad is the best gadget to do it. Having great camera features and can be equipped with latest social media services like Facebook, Twitter, and LinkedIn. Not only will people love to share about the event happening but will happily tag your brand in their posts, ultimately increasing your reach to a more diverse audience.

Gamification:

Humans get bored very often. Think you have to listen to one person for an hour or two? Would you be able to complete the whole session without losing interest? Definitely not, you will lose interest right after half an hour, studies have proved this. Speakers use different techniques to keep their audience alive. the iPad can help speakers and organizers keep their attendees attracted by offering a gamified experience. Either you can make interactive content or can gamify some of the aspects to make it more interactive for the audience. There are a lot of ways you can design your content with having interactivity and gamification in your mind. For example, you can start a competition in a playable manner and can clap for the winner.

Helps to get feedback:

Feedback is the very crucial step and no organizer can measure the success without collecting feedback from the attendees. However, at the same time, some users might feel it as an extra burden after the event. iPad could make it sufficiently easy for organizers to collect important feedback during and after the event. A speaker can just ask everyone to write their or feedback or even check from the list of given options. Moreover, a custom application that asks for feedback with a popup at the end of the event could also work just fine.

Conclusion:

Though there is a whole flux of audiovisual technologies available for event organizers and AV rentals make it fairly an easy deal to leverage them, iPad remains on top of most used gadgets with virtual reality in the events industry and marketing. And the biggest reason for the love of event planners towards iPad is its ability to skyrocket audience interaction.