“Tools are great, but content marketing success is about the wizard, not the wand.” – Jay Baer
As 2019 comes to an end, it leaves its impression embedded into certainty of two primary rudiments which will shape the marketing trends for the year 2020.
- Content marketing will witness a radical increase in its importance.
- Content creation and distribution processes will revolutionise drastically.
Content marketing is an unwavering ground that delivers legitimacy to a business. It is authentic, valuable, and impeccably matched for the present generation. However, even though many people doubt the efficiency of content marketing, the platforms, strategies and devices marketers use to produce and distribute content will continue progressing for years to come.
For an entrepreneur it is crucial to comprehend the developing trends in the market, and they should know how to change their marketing strategies to keep pace with the advancements in content marketing strategies. Listed below are a few developments in the content marketing trends and approaches.
A list of content marketing trends for the year 2020:
- Product-Oriented Content
For standing out, one needs to find ways to provide readers with quick results for their queries. It can be achieved by creating filterable content and posts for the viewers. Making posts filterable will allow the viewers to consume the content without wasting much of their time. Hence the viewer will be able to get what he or she is looking for effortlessly. For using this trend, a marketer can simply transform posts receiving traffic into filterable lists. Creating result-oriented content is not difficult; all that there is needed one needs to do is to identify the filters that they want to apply to their post and use the appropriate tools for that matter.
- Live-Streaming and Video Will Take the Spotlight
Video content has been the go-to content for brands for the past few years. The reason for this development is that video content is highly engaging and the modern consumer expects to receive video content from their favourite brand. Live-streams add to the connection that a brand or a business development with the audience. The live stream audience keeps going, and it is highly responsive. For using this trend one must invite their audience to interactive platforms which include YouTube, Snapchat, TikTok, Vimeo, Facebook, Instagram, LinkedIn and their own website. Moreover in terms of video arrangement, there are a number of options available, such as Webinars, Product demos, Q&A sessions, Interview with experts and Behind-the-scenes.
- User and Search Intent Drives Content Creation
The web searches can be divided in to four main types, informational, navigational, transactional and investigational. A marketer can provide the user with what he or she is looking for by delivering the kind of content that brings the most amount of traffic to the website. For informational content Wikipedia page service provider can be hired. For investigational searches one can take reference form the searched queries of their customers. Navigational searches are queries for which the user will have to go to Google’s search engine. Therefore, nothing much can be down about them. Apart from that Transactional searches are of high account reason being, these searches are action-oriented. Therefore data optimisation for a perfect website should revolve around all four categories.
- Conversational Marketing Continues To Evolve
Conversational marketing has been around for a very long time, and it continues to evolve as it allows an individual to connect with the customer on real grounds. For making the most out of this marketing strategy one can use the conversational bot. That can be done by composing and creating scripts for the Chatbot to pull form when conversing with an audience. This includes utilising your brand’s voice, contributing high-quality erudition, and maintaining a conversational stream throughout your chatbot’s messaging.
- Personalised Content Takes a Sip of Chemical X:
This is the trend that is going to work as a catalyst for any business. However, marketers will have to take their efforts up a notch for making sure that they deliver to their audience correctly. The modern consumer expects the brands they connect with to provide them a highly-personalised involvement and experience across the board. It encourages them and also adds to their loyalty with the brand. Dynamic content deliverance is the key to creating and providing clients with personalized experiences
6. Subject-Concentrated Content to Build Influence
The search engine’s algorithm has evolved and now it is more focused the overall outcome that a site presents. The context of a given page or a site is considered whenever the search engine ranks a website. The holistic value that a site delivers is of high value and importance. Therefore, it is essential for a marketer to consider this fact when connecting with an audience. This can be done by developing, creating and composing long-form pillar pages that serve as the foundation for the content that I being published on the website.
The trends discussed in this post are some that many have already started implementing. However, going into the details of each direction will allow you to learn about the new developments in more information. Moreover, it will also allow you to discover tools and other implementable techniques which will help you in making your website climb ranks on Google’s search engine. The most critical attenuation that you might want to keep in mind while working on these matters is that the search engine’s algorithm plays a massive part in making or breaking any trend. Therefore you should have a good understanding of what’s hot.